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In today's marketplace, companies are struggling to strengthen their customer relationships as competitors fight to grab market share. Smart companies understand that today’s dynamic world demands real-time, contextual, fact-based insights in order to be successful. What proven external market intelligence tools and internal team alignment tools are available to help you generate forward-looking insights, outsmart your competitors and grow your business?
During our May Sales & Marketing Roundtable, you will learn how to:
Stay focused on your customers using seven specific customer insight tools.
Anticipate and respond to your competitors armed with seven competitive intelligence tools.
Align your team and your company around the voice of the customer and your competitive growth strategy using six organizational alignment tools.
Integrate market intelligence into your daily processes to retain customers and drive revenue growth.
Ann Marie Beasley is ideally suited to be our expert speaker for this Roundtable. Ann Marie is an information security expert with more than 20 years in the industry. At Symantec, she is responsible for strategic programs across product development, planning and market intelligence.
This is the third session of the Council’s Sales & Marketing Roundtable for 2009. Please come prepared to raise issues, ask questions and contribute your insights and experience as Ann Marie Beasley and Roundtable facilitator & Council trustee Mike Kinkead conduct a lively, interactive session about the new marketing for 2009.
Sales & Marketing Cluster Sponsor:
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